The atmosphere of Seoul in the heart of Milan
The streets of Seoul moved to Milan for Lost in Seoul, a day created to celebrate a passion for Korean cosmetics. In a space filled with music, AcadeMiiN sessions, skincare treatments and exclusive brands, the agency SZ Studio orchestrated an immersive journey for MiiN Cosmetics. Between beauty discoveries and industry news, every visitor was invited to experience beauty rituals first-hand, in a warm and lively setting designed to engage an attentive, enthusiastic community.
Coordinated design and visual identity
The set-up translated the energy of the event into a consistent, distinctive photo corner. A pink roller-shutter backdrop, alongside graphics inspired by Korean street markets, framed a fully customised tech station. Both the ring-light totem and the print stand were wrapped in the day’s official graphics. This attention to detail let the social photo booth blend into the visual concept and become a natural, inviting stop for guests.
A spontaneous interaction at the end of the journey
After the training sessions and the day’s other activations, guests reached the photo booth area to capture their experience. Our event photo booth handled a steady flow of people quickly and with technical precision. A smooth interface and a sequence of shots guided everyone to show their personality in front of the lens, turning the spontaneity of the moment into sharp, bright images.
The tangible value of a printed keepsake
The activation ended with an instant keepsake: a four-pose vertical layout in shades of pink, customised with the MiiN Cosmetics and event logos. Thermal print quality and careful design turned every shot into a real collectible to take home. Thanks to the collaboration with SZ Studio, the event left a tangible, lasting mark and strengthened the bond between the community and the brand.
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