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Case study · 2026-07-10 · 1 min read

Fiera Milano Summer Party: photographer and live printing

A summer party hosted by Fiera Milano and a simple yet powerful idea: photograph the guests and hand them their print moments later. Here’s why live print is still one of SelfieBoost’s best-loved formats.

Fiera MilanoSummer partyLive printingEvent photographerCorporate events
Fiera Milano Summer Party: photographer and live printing

The format: a roaming photographer and real-time printing

Our photographer with live printing service brings two worlds together: a photographer moving among the guests and a printing station that turns every shot into something physical. No queues in front of a booth, no forced poses: the photos happen where the action is, between a toast and a conversation, and land in guests’ hands while the party is still in full swing.

Why it works at a company summer party

A summer party is when colleagues, partners and guests get together in a more relaxed way. Live print plays into that spirit: it captures spontaneous moments and hands them back straight away, sparking conversations around the station. The print becomes a small shared ritual: people gather to look at it together, comment on it and ask for another shot with whoever wasn’t in the picture yet.

The value of a memory you can hold

At a time when images flash past on screens, a printed photo carries different weight. It stays on the desk, ends up on the fridge, gets given away. For an organisation it’s an elegant way to extend the life of the event well beyond the evening, with custom branding that takes the brand into people’s homes and offices.

What a brand can learn

Live print reminds us that the best experience is often the one that doesn’t interrupt the party but goes along with it. At a corporate event, attention to detail matters: a photo frame design consistent with the company’s identity, a photographer who can read the room, fast printing times. That’s the balance SelfieBoost has been working on since 2018, in Milan and across the rest of Italy.

Planning a summer party or corporate event? Get in touch: together we’ll design the photographer and live printing service that suits you best.

The reelSummer Party Fiera Milano: photographer and live printing ↗
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