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Live Personalisation · MerchLab

Live Personalisation: merch, gifts and keepsakes personalised live, in front of your guests

An AI-generated design on a T-shirt, a name laser-engraved on a water bottle: every guest takes home a one-of-a-kind item, made before their eyes.

  • AI-designed merch
  • Laser engraving
  • T-shirts and tote bags
  • Glass, leather, wood
Live Personalisation - SelfieBoost
Two techniques

One station, two ways to personalise

Use them on their own or together, and pair them with a photo booth or a prize game.

MerchLab AI - SelfieBoost
Technique 01

MerchLab AI

An AI-generated design, printed live on T-shirts, tote bags and caps.

ProductsT-shirts, tote bags, caps
GraphicsAI-generated, with the brand logo
PrintingLive, on site
InterfaceTouchscreen with guided prompts
Live Laser Engraving - SelfieBoost
Technique 02

Live Laser Engraving

Names, dates and logos engraved on glass, leather, wood and metal in a few minutes.

TechnologyProfessional laser engraving
MaterialsGlass, leather, wood, metal
ItemsBottles, leather accessories, gadgets, brand products
ContentNames, dates, messages, logos, graphics
Try it here · Tote Lab

Design your tote, then watch it come to life

At the event, guests do this on a touchscreen: they choose graphics and text, position them and confirm. The design is printed on transfer paper and goes into the heat press: in a couple of minutes the tote is theirs.

  1. Contact
  2. Graphics
  3. Thermal printing
  4. Heat press
  5. Delivery
Natural cotton tote bag
1 · Graphic elements
2 · Text
3 · Selected element

Add an element or some text: it will appear in the tote’s print area.

At the event, before starting, guests leave their contact details with privacy consent. This demo does not collect any data.

Bring this experience to your event →We prepare it with your brand's graphics and run it for you at the event
What we personalise

From textiles to glass

MerchLab AI

Clothing and textiles

T-shirts, tote bags, caps

Laser engraving

Glass and bottles

Bottles, glasses, flasks

Laser engraving

Leather and accessories

Wallets, key rings, phone cases

Laser engraving

Wood and metal

Gadgets, plaques, water bottles

Laser engraving

Brand products

Your own products, after a materials check

On request

Your idea

Have another item in mind? We’ll test it before the event.

Get in touch →
Why it works

The giveaway that doesn’t end up in a drawer

01

A gift that lasts

A personal piece of clothing gets worn and used, not forgotten.

02

Guided creativity

Assisted prompts and preset styles make it easy for anyone.

03

Your brand, always there

Your logo and colours are built into every generated design.

04

Perceived value

A personalised item is worth far more than a standard giveaway.

05

A moment of contact

The time it takes to make is a chance for guests to talk with your brand.

06

A show at your stand

Working live draws a curious crowd and builds anticipation.

How it works

In 4 steps

  1. 01

    Choose the item

    T-shirt, water bottle, glass bottle or accessory: we choose the items for your event together.

  2. 02

    Create the design

    An AI-generated design, a name, a message or a logo, always matched to your brand.

  3. 03

    Live personalisation

    Printing on fabric or engraving on site, in front of the guest: it’s the show that draws the queue.

  4. 04

    Take the keepsake home

    The item is ready in minutes, to take away straight away.

In depthAll about live personalisation

With MerchLab AI, merchandise becomes an experience. Guests describe an idea or pick a style from a guided interface, and artificial intelligence generates an original design that blends in your brand’s logo and colours.

The design is then printed live on T-shirts, tote bags or caps, in front of your guests. The result is a quality, personal item that gets worn and used long after the event, taking your brand with it.

Every creation is also saved digitally and shared via QR code, email or text message. For corporate events, trade shows, festivals and brand activations in Milan and across Italy, MerchLab AI combines creativity, GDPR-compliant data capture and a tangible keepsake.

Live laser engraving brings a professional personalisation station to your event. Guests choose the text or symbol to engrave and within minutes receive a one-of-a-kind item, made on site with a precise finish.

We work on a range of materials: glass bottles, leather goods, wood and metal. Corporate gifts, brand products or guest giveaways become personal keepsakes, a world away from the usual promotional item that ends up in a drawer.

FAQ

FAQ · Live Personalisation

Do guests need to know how to write a prompt?

No. The interface offers guided styles and suggestions: a single idea or word is enough to create a design.

Is the generated content moderated?

Yes, the platform applies content filters to keep every design appropriate and on-brand.

Which garments can you print on?

T-shirts, tote bags and caps; other items can be assessed during the project phase.

Which materials can you engrave?

We work on glass, leather, wood and metal. We test every item in advance to guarantee the best result.

How long does each personalisation take?

A few minutes, depending on the material and on how complex the text or design is.

Can I supply the products to be engraved?

Yes, we can personalise your brand’s products or items chosen by your company, after checking the materials.

New project

Shall we personalise your next event?

Date, venue, number of guests and goal: we'll reply with a concept and a tailored proposal.

Studio
Via Piacenza 30, 20093 Cologno Monzese (MI), Italy

Only name, email, event type and idea are required: we'll work out the rest together · The proposal is free and tailored to you · By sending your request you confirm you have read the privacy policy

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