
MerchLab AI
An AI-generated design, printed live on T-shirts, tote bags and caps.
| Products | T-shirts, tote bags, caps |
|---|---|
| Graphics | AI-generated, with the brand logo |
| Printing | Live, on site |
| Interface | Touchscreen with guided prompts |
An AI-generated design on a T-shirt, a name laser-engraved on a water bottle: every guest takes home a one-of-a-kind item, made before their eyes.

Use them on their own or together, and pair them with a photo booth or a prize game.

An AI-generated design, printed live on T-shirts, tote bags and caps.
| Products | T-shirts, tote bags, caps |
|---|---|
| Graphics | AI-generated, with the brand logo |
| Printing | Live, on site |
| Interface | Touchscreen with guided prompts |

Names, dates and logos engraved on glass, leather, wood and metal in a few minutes.
| Technology | Professional laser engraving |
|---|---|
| Materials | Glass, leather, wood, metal |
| Items | Bottles, leather accessories, gadgets, brand products |
| Content | Names, dates, messages, logos, graphics |
At the event, guests do this on a touchscreen: they choose graphics and text, position them and confirm. The design is printed on transfer paper and goes into the heat press: in a couple of minutes the tote is theirs.
Add an element or some text: it will appear in the tote’s print area.
At the event, before starting, guests leave their contact details with privacy consent. This demo does not collect any data.
T-shirts, tote bags, caps
Bottles, glasses, flasks
Wallets, key rings, phone cases
Gadgets, plaques, water bottles
Your own products, after a materials check
Have another item in mind? We’ll test it before the event.
Get in touch →A personal piece of clothing gets worn and used, not forgotten.
Assisted prompts and preset styles make it easy for anyone.
Your logo and colours are built into every generated design.
A personalised item is worth far more than a standard giveaway.
The time it takes to make is a chance for guests to talk with your brand.
Working live draws a curious crowd and builds anticipation.
T-shirt, water bottle, glass bottle or accessory: we choose the items for your event together.
An AI-generated design, a name, a message or a logo, always matched to your brand.
Printing on fabric or engraving on site, in front of the guest: it’s the show that draws the queue.
The item is ready in minutes, to take away straight away.
With MerchLab AI, merchandise becomes an experience. Guests describe an idea or pick a style from a guided interface, and artificial intelligence generates an original design that blends in your brand’s logo and colours.
The design is then printed live on T-shirts, tote bags or caps, in front of your guests. The result is a quality, personal item that gets worn and used long after the event, taking your brand with it.
Every creation is also saved digitally and shared via QR code, email or text message. For corporate events, trade shows, festivals and brand activations in Milan and across Italy, MerchLab AI combines creativity, GDPR-compliant data capture and a tangible keepsake.
Live laser engraving brings a professional personalisation station to your event. Guests choose the text or symbol to engrave and within minutes receive a one-of-a-kind item, made on site with a precise finish.
We work on a range of materials: glass bottles, leather goods, wood and metal. Corporate gifts, brand products or guest giveaways become personal keepsakes, a world away from the usual promotional item that ends up in a drawer.
No. The interface offers guided styles and suggestions: a single idea or word is enough to create a design.
Yes, the platform applies content filters to keep every design appropriate and on-brand.
T-shirts, tote bags and caps; other items can be assessed during the project phase.
We work on glass, leather, wood and metal. We test every item in advance to guarantee the best result.
A few minutes, depending on the material and on how complex the text or design is.
Yes, we can personalise your brand’s products or items chosen by your company, after checking the materials.
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Discover →Date, venue, number of guests and goal: we'll reply with a concept and a tailored proposal.