An anniversary that belongs to everyone
Vespa isn’t just a means of transport: it’s an icon of Italian style, tied to generations of memories, journeys and freedom. Celebrating its 80th anniversary means speaking to an audience with a deep emotional bond with the brand. In a setting so full of meaning, every experience on offer has to respect that history while bringing it to life today, alongside a partner like ENI, which chose to link its name to this milestone.
The role of the photo and video stations
Our photo and video stations gave guests a way to become part of the celebration, leaving a personal mark within a shared story. That’s the idea of a “journey between present and past”: content designed to be experienced on the spot and shared straight away, blending the brand’s historic imagery with the energy of the people who love it today.
Why a historic stadium amplifies the experience
Choosing a venue with a story of its own adds depth to the event: the location becomes part of the narrative. For whoever designs the photo experience it’s an exciting challenge, because the stations have to fit into a large space with a strong identity, making sure they’re easy to find, enjoyable to use and in keeping with the atmosphere of the day.
What a brand can learn
An anniversary works when it makes room for people, not just the logo. Giving the audience tools to tell their own connection with the brand turns the celebration into shared, authentic content. That’s how SelfieBoost approaches major brand activations: reliable technology, aesthetic care and attention to the meaning of the occasion. Because the best content comes from people feeling part of something bigger.
Planning an anniversary or a major brand activation? Contact us to design photo and video stations worthy of your story.
