Gaming steps off the screen
A launch event has a clear goal: to make the audience feel part of something that’s about to begin. In gaming, the community is everything, and every chance to meet in person becomes an extension of the game experience. Our photo and video stations are designed precisely to bring a title’s world into real life, giving guests an active role and a memory to take home.
Why video is the right language
Speed, movement, adrenaline: these are ideas best told on video. A video booth creates short, dynamic clips, perfect for social media and in line with the look of a racing game. For participants it’s a fun way to step into the spotlight; for the brand it’s a source of authentic content generated directly by the audience.
Content ready to share
At a launch event, social media acts as a sounding board. That’s why we design every experience with the aftermath in mind: platform-ready formats, graphics consistent with the title’s identity, simple and instant sharing. That way every guest becomes a spontaneous ambassador, carrying the story of the event far beyond the walls of the Milan venue.
What a brand can learn
An effective launch doesn’t just show a product: it brings it to life. Involving people in a physical, fun and easily shareable experience creates a stronger bond than any advert. SelfieBoost has worked for years alongside brands and events in Milan to turn launch moments into participatory experiences and content that lasts.
Got a launch coming up, in gaming or any other sector? Get in touch and let’s build a shareable photo and video experience together.
