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Guides · 2026-10-09 · 1 min read

AI photo booths: how they work and why events love them

A selfie that becomes a superhero portrait, a painting or a magazine cover. Here’s how an AI photo booth works, what it can do for an event and what you need to organise one.

GuideArtificial intelligenceAI photo boothBrand activation
AI photo booths: how they work and why events love them

From selfie to AI image

For the guest it’s simple: they take a selfie at the station, the artificial intelligence transforms it according to the chosen theme and the result arrives digitally or as a print. It isn’t a filter laid over the photo: the image is generated from scratch while keeping the person’s likeness.

Themes tailored to your brand

Themes can be classics, such as superheroes, historical eras or fantasy worlds, or built around the brand’s campaign: a product’s style, the setting of a launch, an event’s graphics. That’s what turns AI from a novelty into a communication tool.

The surprise factor

With a traditional photo booth, guests know what they’ll see. With AI they don’t: the wait becomes part of the experience and the result is always different. That’s why AI images get shared so much: each one is unique, and each one tells the story of the brand that made it possible.

Photos, video, prints

Beyond photos, AI can animate an image into a short video, or create personalised trading cards, magazine covers or action figures. Guests receive the result via QR code, AirDrop, email or SMS, and it can be printed on site. AI runs on our stations, from the Social to the Premium Photo Booth, right through to the portable photo booth.

What you need to organise one

You need a theme idea, space for the station and a stable internet connection, which we check together before the event. Before the event we also agree on the style and results with you, so you already know what style your guests will be transformed into. On our website you can try the demo on your phone to get a feel for the experience.

Want to bring artificial intelligence to your event? Tell us about your brand and the occasion: we’ll design the themes together.

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